FASHION OF ORIGIN

HERD is a new luxury.

We seek the finest materials to honour and preserve heritage methods and reconnect fashion with its rich geographical heritage.

Our materials are processed nearby their origin and rooted in a legacy of authenticity, sustainability and quality.

SHOP KNITWEAR

Mapping The Future

A blueprint for better practices

READ OUR MANIFESTO

Wool from heaven

We make our signature yarn from fleece to fibre in Yorkshire, and it is comparable in softness and incomparable in lustre with the finest grades of wool from anywhere in the world.

Grown and made from 100% Bluefaced Leicester fleece from the Northern Uplands of Yorkshire, Lancashire and Cumbria, without the use of toxic chemicals.

Available in DK weight yarn for the joyful knitting, and in our Knitwear collections for timeless modern heirlooms.

SHOP KNITWEAR

Sustainable Priorities

Here’s how we get things done

THE HERD WAY

Pioneering fashion made with natural materials of origin