We shot the first Herd collection for A/W2020 in late September at Wyresdale Park in Lancashire, the spiritual home of Herd and locale where our fleeces are grown. It was a beautiful day - high blue skies, cartoon fluffy clouds casting dramatic shadows over browning autumn fells and clear lake waters. We rose to early morning mist and little puffs of steam as the sun reached the dew's boundary. 

We had set up a studio the day before in the converted wedding barns, and we started there. We then drove down to the river Wyre to take a sequence of valley locations, including a series in the fern-covered banks and in dappled shade on leaf-scattered earth. After lunch we headed up the fell where the views reach all the way to the sea, across tarns and towns and farms and rivers. Our next stop was one of the farms that grow our fleeces, where the sheep took some persuading to have their photos taken! But once they came around to the idea stood tall and proud. We then looped back to the lake at Wyresdale for a quick dip before sunset back at the house. 

To have covered so many locations in one day was only achievable thanks to the all-female team. My friend from our festival days, Stephanie Sian Smith took our photographs, and was assisted by Ellie Witt as stylist and Khandiz on makeup. 

In tune with the ethos of the enterprise, we sourced clothes to style the knitwear with from our own wardrobes mostly, accompanied by some vintage pieces from charity shops and vintage boutiques. Make-up was sourced from ecologically conscious companies and Khandiz even created 'lano-skin' for us - completely biodegradable and harmless skin texture using lanolin balm from sheep fleeces.