Journal

Exploring the Madder Root

Exploring the Madder Root

By Ruth Rands

A strong rooted plant with rich leafy greens and tiny yellow flowers, madder has been a staple source of dye colour for thousands of years. The plant contains alizarin - an organic compound that produces a prominent red known historically as one of the most valuable colours known to man.

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LOCAL, NATURAL, REGENERATIVE

LOCAL, NATURAL, REGENERATIVE

By Ruth Rands

These words reflect Herd's core values - Local, Natural and Regenerative. We make our yarn and garments from field to finishing within...

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Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

Rosanna Falconer looks ahead to Sustainability in 2021 for Eco-Age

By Ruth Rands

Rosanna Falconer wears a HERD Wyre Jumper in Ecru in for her feature in Eco-Age magazine online entitled: "From Reset to Regeneration: What Does Sustainability Look Like in 2021?". Here she raises the question of how consumers and brands are going to catalyse the changes that need to be made to improve the sustainability and social impact issues of fashion in 2021, and poses Regeneration as one of the top solutions. 

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Image of dried wild sugarkelp seaweed and greasy bluefaced leicester fleece

Precious raw materials: seaweed and wool

By Ruth Rands

So what - I hear you ask - is the connection between wool and seaweed? Well, as well as founding Herd I also run a wild, organic seaweed company called Atlantic Kitchen, which I founded in 2012.

The connection to me is completely natural - both are abundant, local, native raw materials that grow in perfect quality, seasonally, without inputs or cultivation. Both are brilliant sequesters of carbon, meaning their growth locks atmospheric carbon into the soil, or ocean bed or into the lustrous locks that become knitwear.

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Counting Sheep by Philip Walling, pub. 2015

Counting Sheep by Philip Walling, pub. 2015

By Ruth Rands

A charming ovine amble into the history of the United Kingdom and lens through which to understand the changes in our landscape and farming methods since our ancient ancestors. 

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